skip to Main Content

Product Development

Product Development is one of the most critical areas in the success of any business, providing structure & growth to build a company’s future. We can help create position and reputation.

Read More

Whatever the final product, be it clothing or fine carpet, wool is the standard that all other fibres are constantly compared to; Wool is our speciality.

Read More

International Networking

Malcolm Sims is well connected in all the worlds major manufacturing areas with a network that is built on personal relationships, trust and mutual respect.

Read More

Malcolm Sims & Associates are an international consulting business for textiles specialising in fibres, yarn and carpet. With over 40 years working in these areas Malcolm is able to play a leading role to create new products and markets, with international expertise in all aspects of carpet manufacture and marketing

Product Development

We are world leaders in carpet product development, design and manufacturing.

Branding & Positioning

We can assist to create a brand that will endure and products that strategically fit your aims


We are experienced at identifying markets and potential partnerships to grow your business


Malcolm Sims & Associates an international consulting business that specialise mainly in carpets, yarn and wool – but not exclusively, we are able to consult on any natural or man made fibre.

Having many years in senior management and product development roles with international companies such as; Wools of New Zealand, Bellbridge and IWS. I am able to leverage my knowledge, international contacts and expertise to enhance your brand and product.

I look forward to using my experience to help build your business.

Malcolm Sims  CTexT FTI


Strategic Market Reviews

Market Reports

Colour range development

International Colourist

Fibre and yarn selection

Expert Knowledge

How I got here is a very long story, but my resume sums it up nicely.


I have been in the Carpet industry for over 40 years and in that time I have worked in all areas from Manufacturing and Design to Mill Technical trouble shooting and as an Expert witness for courts.

Within this time i have visited carpet manufacturers and spinners in over 20 countries, presenting new product development and industry trends. Advising on product construction, manufacturing techniques and technical issues

I have worked in the United Kingdom, New Zealand and the United States of America in senior management positions most recently as Vice-President of Operations for BellBridge Carpets USA.

I now work as an consultant to the Carpet and Textile industry providing world class guidance, information and development.

Past Employers

Bremworth Carpets New Zealand from 1981 to 1986
IWS/Wools of New Zealand from 1989 to 2006
BellBridge USA from 2007 to 2012

Business reviews and Reporting

Specialising in trend reviews and information within global markets for International companies Wool Exporters, Spinners, Farmer Groups, Carpet Manufactures, Retail Groups, Trade Press and Machinery Makers.

Training, presentations and seminars

International Design and Product Development presentations for IWS/Wools of New Zealand.
Currently for a number of high profile manufacturers and designers.


I’m always looking forward to my next adventure.
Send me a note, and let’s get started on your project today!

Copyright 2015 Malcolm Sims & Associates

Back To Top