Product Development

Product Development is one of the most critical areas in the success of any business.  The development of products that are well constructed and relevant to the targeted market is the minimum requirement.  Product Development is about building a company’s future and providing growth, it is the tool that creates position and reputation.
For over 30 years Malcolm Sims has been involved in product development for carpet mills and spinners from around the world. His deep understanding of market drivers allows him to match technical product requirements with creative flair to develop innovative, industry leading developments.

Malcolm Sims and Associates are able to work at all levels of the yarn and carpet industry, contributing advice on the  product development process where required or playing a full role in creation process  from start to finish.

Product Development areas:

Wool Blend Selection

Selecting a suitable blend for a particular carpet construction can be an important process. Fiber origin, quality, textile properties, availability, yarn style, carpet construction, product performance and price are all factors that can be considered when selecting a suitable blend. These factors can have a direct impact on product sales, on-floor performance, repeatability and costs.

Yarn Development

Yarn styling and construction are important considerations for differentiating a carpet and are often underestimated and under utlised.  This is an area that is critical to yarn spinners as well as carpet manufacturers looking to create a point of difference. The structure of a yarn can impact on product performance, production efficiencies and the potential success or failure of a product in the field.

Carpet  Design and Development

Design and Development – these are the crucial areas that ultimately determine if a new product will become a commercial success. Selecting the right design, style, and developing a construction that performs, are all parts of the developmental process.The real skill comes in marrying the understanding of market needs with product development design flair and commercial requirements. This is crucial in the development of a successful product.

Malcolm Sims and Associates

The critical areas of the product development process mentioned above are part of the services that MSA are able to offer to Wool Grower countries, Yarn Spinners, Carpet manufacturers, Virtual manufacturers, Retail groups or anyone that requires either guidance through certain elements of the process or the full product development package.